One Marketing Procedure for Two Totally Different Demographics?
In the old days the young and the old both appear to be completely different demographics based on when they were born, what they’ve experienced and what their buying habits are. The Stamas Bros are looking into these differences closely and are potentially revealing that maybe both age groups are more alike than not. The old and the young surely have different ways of coping, but could the same marketing procedures and content be used on both?
Both Want What the Other Has
This could be a revolution in marketing or it could be a big mistake. But one cannot argue with the points that the Stamas Bros make that maybe the young want to be wise like the old. And maybe the old desire to have the energy of the young?!
Even the fact that this is being written about in a blog is showing that something is up. More to come!