It is About Providing Value
First and foremost you must have social media content that is relevant to your target demographic and is considered by them to have value. People want to get value not ads regarding your services.
Your Call to Action
Next you need to create a plan. This plan must include who you are trying to reach, how you are going to reach them (type of social media ads and SEO (Search Engine Optimization) and what you want them to do. In otherwords what is the outcome desired including the call to action?
Always be Learning
Defining your goals is important because in order to have a successful marketing campaign you need to now what it is about and the result you want from it. How do you know where to start? Sometimes research can help, looking via search engines at what others are doing to achieve their promotional goals. This can sometimes result in being inspired and therefore excited about developing and taking action on your own campaign.
Needless to say your content should be something that solves a problem that your newsletter audience is interested in. The solving of the client’s problem will help to clarify what the phrase is that you want you want to use in your subject line. You only get one chance to prompt your audience to read your newsletter so you want to make it something relevant and helpful to those who are following you.