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Is there a Way to Promote Your Online or Offline Business in a Manner that Fills You and Your New and Loyal Customers with Happiness?

“To be happy, or not to be happy, that is the question.”

Being happy is not an easy state of being for many of us to achieve. And we are told by self-help gurus and well-intentioned friends and family members that you cannot try to become happier because it is not a destination, it is a state of “being.” Although it is not so clear how to “Be,” it does appear to have something to do with peace, quiet of mind as well as the ever-important feeling of gratitude for who you are and for people and things in your life. They often go on to say that happiness is not something you can pursue, even though the pursuit of it was vouched for in that American document from years ago.

But Let Us Look at the Context of this Moment in Time

We live in a world in which Americans and our allies are currently trapped in a country they do not want to be, as well as there are fires out of control in the U.S., storms, hurricanes, flooding and the Covid Variant Delta. And in two short days it will be the anniversary of one of the most horrific events ever both in actuality as well as symbolically, and one of great loss. Our hearts, thoughts and prayers to all the families and friends who have lost loved ones. And for those who are worried about the present and the future.

Not at this Time

This is not the right time for some messages but is spot on for the content of of communications. We ask that today and over the next few days that you tell the ones you love that you do, as well as pass along your own unique message of hope and compassion to as many people as you can.

In Closing

As you can see, what started out as us revealing a way we are working on to combine marketing with happiness, how not to pursue it but that it is a state of mind you do not consciously search for but picks when it will come to you. The choice to change the focus of this post midway, has made me for one, more happy.


Digitally Transform Your Business

Expand Your Customer Base Nationally or Internationally!

Do you live in the USA and have an online business? Or would you like to take some of the functionality of your business online? Do you not want to have to depend on just getting local customers? When you have an ecommerce or similar digital selling method, you can work with folks nationally or even internationally.

Transitioning to the Digital Domain

Digital transformation of your business has never been easier. The way to do this is to look closely at the problem that your business solves. Once you are clear on this you will be able to come up with ways of achieving this same mission but through digital means.

Implementing Your Digital Products or Services

Chances are that available to you are DIY (Do It Yourself) solutions to going digital. Or you could even hire a digital transformation expert to help you.

Being an American Entrepreneur

The “USA Online Business” Website Looks at Getting Results from Your Internet Campaigns

It is About Providing Value

First and foremost you must have social media content that is relevant to your target demographic and is considered by them to have value. People want to get value not ads regarding your services.

Your Call to Action

Next you need to create a plan. This plan must include who you are trying to reach, how you are going to reach them (type of social media ads and SEO (Search Engine Optimization) and what you want them to do. In otherwords what is the outcome desired including the call to action?

Always be Learning

Defining your goals is important because in order to have a successful marketing campaign you need to now what it is about and the result you want from it. How do you know where to start? Sometimes research can help, looking via search engines at what others are doing to achieve their promotional goals. This can sometimes result in being inspired and therefore excited about developing and taking action on your own campaign.

Stay Relevant

Needless to say your content should be something that solves a problem that your newsletter audience is interested in. The solving of the client’s problem will help to clarify what the phrase is that you want you want to use in your subject line. You only get one chance to prompt your audience to read your newsletter so you want to make it something relevant and helpful to those who are following you.

Being an American Entrepreneur

Yianni Stamas Unpacks the Meaning Behind Emmett Kelly Day

Kelly was the First

Emmett Kelly

When I was a 11 years old while living in Amherst (pronounced “Amerst” not “AmHerst) Massachusetts, one of my most favorite thing do to was to go to Jones Library and research topics I was interested in. “Magic” was by far my most explored topic, though, a branch of the art of magic is clowning. I would read with great interest about a very special clown named Emmett Kelly.

Tattered Clothing

That is why today is meaningful for me. Emmett Kelly was a pioneer and the first clown to come up with a sad clown persona. He had a frown and was and carried a stick on his shoulder with a bag hanging from it. He also wore slightly tattered clothing.

The Fight

Emmett Kelly created an original and impactful character in the art of clowning. This portrayal was developed during a time when a goofy buffoon with a big painted on smile was the norm. Kelly went right up against this and at first was not taken seriously.

American Ingenuity

I bring up Emmett Kelly’s creation here USA Online Business not only because December 9th is Emmett Kelly Day, but also because this character is a terrific example of innovation and the sometimes challenging process of pushing through expectations to something new. Business owners, I believe, should always be pushing to be one step ahead in their chosen vocation. Thanks Emmet Kelly for being a great example of American ingenuity!

Being an American Entrepreneur

More on Digital Transformation

Don’t be afraid, Digital Transformation is a good thing and is helpful in effectively combating the shutting down of your business due to things like COVID-19 and so on. If you have the digital elements in place and have been working on it over time, you can switch to going digital if need be. Even going all digital if that is necessary.

The steps are 1, 2 and 3.

  1. What is the problem your business solves?
  2. How can you solve this problem digitally?
  3. Create the digital product or service.

Pretty easy, huh? Actually, not always simple of course, but if you put in the time and effort, you’ll get a valuable result for your company or career For more information check out sites like

Held Captive

Do Not Fall Prey to the Dangers of Social Media

Get Results

Blog Publicity, eMail Marketing and more can get you results for adding more digital strategies for your business. With all of the digital options today, it is hard to know where to start. In this blog we hope to help you become less frazzled and more versed in what it takes to promote your USA Online Business.

Alternatives to Social

For starters you need to find a source of education that does not focuse on the ills of social media but rather on how there are alternatives to social. Your business marketing can be ever so much more successful if you phase out dangerous social media and seek alternatives.

In the Face of Disaster

A Digital Transformation Method can be the saving grace of your business because the more of your business that becomes dighital, the less likely you will have such a high hill to claim in the face of another Pandemic or disaster. A great place to start is with exploring the website entitle Home Business Achievers.


Digital Transformation

Entrepreneurial Goals Needed

Things moved at a feverish pace from 2001 – 2013 thanks in part to the parallel growth of Video Film Web that is one of the businesses that truly pioneered the importance of being a “practical artist.” Artists and Entertainers as well as artist/entertainers need to have the ability to look objectively at their business aspect and achieve the entrepreneurial goals needed.

USA Online Business

How can a creative person learn to have a more business oriented outlook? And in turn, how can a business person become more creative? The answer of course is “work, work, work.” And yet, there are methods that assist in incubating these hybrid outlooks. One such group is

Go Digital Transformation and Start a Business with Digital Downloads

USA Online Business is known for their slogan which is “Business Helping Business.” And that is what they do. They are a resource for someone wanted to start a small or home business. The difference between the two is that a small business may not be entirely online and could have a brick and mortar location. Whereas a home business is done from and is often entirely online oriented making profits via digital downloads.

Internal Revolution

Getting Focused on Your Home Business

Running a Home Business Can Be Challenging

Focusing on your home business can sometimes be difficult. You have so much to do just because of living life, that a home business, especially since it is at home, can be frustrating at times. If you had, had a boss in the past, although this might have been a negative situation in many ways, usually you are given tasks to do.

Putting Your Own Guidance to Work

Now that there is no one to tell you what to do, depending on the size of your home business, puts the weight on your shoulders as to what is next. Is this you? You might want to add daily guidelines in place.

The List

Depending on demanding your particular industry is of your home business, you might be able to use something as simple as a text document. No, we’re not telling you to stop using your calendar, we’re just sharing the ease and clarity a list can make. You make a list, listing activities that day, and then just cross them out once done. And sometimes you might think of new things to add, which you can add to the top or bottom depending on priority!


The Way that Business Promotion is Changing in the New Age

One Marketing Procedure for Two Totally Different Demographics?

In the old days the young and the old both appear to be completely different demographics based on when they were born, what they’ve experienced and what their buying habits are. The Stamas Bros are looking into these differences closely and are potentially revealing that maybe both age groups are more alike than not. The old and the young surely have different ways of coping, but could the same marketing procedures and content be used on both?

Both Want What the Other Has

This could be a revolution in marketing or it could be a big mistake. But one cannot argue with the points that the Stamas Bros make that maybe the young want to be wise like the old. And maybe the old desire to have the energy of the young?!


Even the fact that this is being written about in a blog is showing that something is up. More to come!


Business Has Changed Forever

Hurray for Solopreneurs!

Remember when business, especially in the corporate world, brought to mind skyscrapers? Well, no longer. The playing field has been leveled. There is still a heavy emphasis on existing relationships, but these days have been the best days ever for solopreneurs.

No Restriction on Location of Clients

Communication is done mainly with Zoom and other video conferencing apps. This means you can have clients all over America or even the world.

What Next for You?

What will you do today to take advantage of where we are now?!